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Developing Line Managers as Coaches

According to the CIPD, 71% of employers now use coaching in their organisation.


In recent years, there has been a huge shift in thinking about best practice in leadership and management. Emphasis is now placed on managers developing their teams rather than just cracking a whip to get a task done. Every manager is expected to coach – it has become an integral part of their role.

Responding to the increased demand for line managers to act as coaches can be a real challenge. Even the best managers need support to improve their skills and understanding of what it takes to coach effectively. But what does it mean to be a coach, and can managers really be coaches?

The best managers may not be coaches in the truest sense of the word, but they use powerful coaching skills every day to develop and motivate their teams.

Benefits to the Organisation

Coaching enables individuals to acquire the knowledge, skills and techniques needed to perform effectively in their occupational role by motivating, inspiring, challenging, stimulating and guiding them. Managers, through coaching, help individuals achieve their full potential.

The biggest benefits of coaching come when people discover the answers to problems for themselves. This non-directive approach helps them grow their confidence to achieve goals and overcome obstacles.

“The coaching leader helps employees identify their unique strengths and weaknesses and ties them to personal and career aspirations. A coaching approach guarantees that people know what is expected of them and is a mutual commitment to improve performance.” Manya Arond-Thomas

What Are The Benefits to the Line Manager?

Coaching can be extremely fulfilling and satisfying for line managers. After all, a key part of the role is to create a team of effective, productive and motivated people and coaching is an effective way to achieve that. As people increase their confidence and grow their skills, they become less dependent on their line manager. The time invested in coaching pays dividends down the line.



We design and deliver bespoke programmes to develop the coaching skills of your line managers. This may include:

  • Workshops
  • Observations in the workplace
  • Peer-to-peer coaching practice
  • Supervision
  • How to conduct Skype coaching sessions
  • Coaching paperwork and best practice
  • 3-way contracting – organisation, coach and client
  • Coaching tools and activities for use in the workplace

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